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Hi Mana,

Watched the Roman Stud campaign launch and loved how Valentino positioned those pieces as "armor for the modern warrior." That messaging hits perfectly with what Rob Rich has built — a dance fitness community that's all about empowerment through movement.

Rob's the founder of a world-renowned dance company who's turned fitness into an art form on TikTok. His audience doesn't just watch his content, they participate in it. When he drops a new routine, thousands of people film themselves learning it.

What caught my eye for Valentino is that 65% of his 1.5M followers are women aged 18-34 who are actively engaged in wellness and lifestyle content. These aren't passive viewers — they're saving his posts, sharing his challenges, and building a culture around accessible fitness.

Rob's appeared in films and worked with luxury hotels because he understands how to make movement feel aspirational, not intimidating. Picture him creating signature routines that embody Valentino's bold confidence — content that shows your pieces in motion, not just on mannequins.

Would you want to see his audience demographics and recent campaign performance data?

Best,
Mavi

P.S. Rob's planning his 2025 content calendar next week — perfect timing to explore something together.