Outreach Email
Liz Rich → The Honest Company
Alicia Hernandez <alicia.hernandez@honest.com>
Status
blocked
Step 3
Sent: Not sent
B-Tier · 65.7
Subject
The airport beauty routine that goes viral
Hey Alicia, I've been thinking about how The Honest Company's beauty line could own the "travel-ready beauty" space. Liz just got back from Morocco and her airport getting-ready routine videos always blow up — but imagine this: "5-hour flight glow-up using only travel-sized clean beauty." She'd film the whole transformation using Honest's travel-friendly products, from takeoff skincare to landing-ready makeup. Her audience is 72% US-based women who travel frequently and obsess over packing light without sacrificing their beauty routine. They save her travel beauty content at 3x the rate of her other posts because it's actually useful. The content would be split into bite-sized TikToks showing each step, plus a full YouTube tutorial with product links. Real airplane lighting, real travel conditions — none of that fake "influencer on a private jet" energy. Want to see her content deck for this concept? Best, Mavi P.S. She's planning three international trips in the next two months — perfect timing to capture authentic travel moments.