Email Preview

Hi Darnell,

Picture this: Rob Rich teaching classic Motown-inspired dance moves in a sleek studio setting, breaking down the history behind each movement while getting viewers moving to legendary tracks.

"Motown Nights with Rob Rich" would be perfect for BET's audience — 65% of Rob's 865K TikTok followers are women 18-34 who already love dance content, and there's incredible overlap with BET's core demographic. Rob's viral dance fitness videos regularly hit 5M+ views because he makes movement accessible and celebrates the culture behind every step.

Each episode could feature a different Motown era, with Rob teaching signature moves from The Temptations, Diana Ross, or Stevie Wonder while sharing the cultural significance. His audience saves and shares his content 3x more than category averages because they actually participate — not just watch.

This isn't just fitness content. It's celebrating Black musical heritage through movement, which is exactly what BET represents.

Would you be open to a quick call this week to discuss the full concept?

Best,
Mavi

P.S. Rob's already sketching choreography ideas — the creative energy is there, just need the right platform to showcase it.