Outreach Email
Krystal Ellis-Kendrick → Netflix
Ryan Hughes <ryan.hughes@netflix.com>
Status
sent
Step 2
Sent: 2026-04-15T18:00
C-Tier · 54.6
Subject
The JCPenney insider advantage for Netflix fashion content
Hi Ryan, Following up on my note about Krystal — I realized I buried the lead on her current role as Director of Design at JCPenney. She's literally inside one of America's largest fashion retailers right now, seeing what's selling and what's trending before it hits the mainstream. That's the kind of insider perspective Netflix needs for authentic fashion storytelling — whether it's styling characters or creating content around fashion-focused shows. Her audience saves her styling posts at 3x the platform average. They trust her eye because she's proven it with $600M in retail sales. Want to see her latest trend report? I can share what she's predicting for spring. Best, Mavi P.S. Fashion Week content is already in planning — timing works perfectly for a Netflix collaboration.