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Hey Aisha,

Picture this: Liz documenting her morning routine on a rooftop in Santorini — but instead of just the typical "get ready with me," she's showing how Black Girl Sunscreen becomes part of the ritual before exploring the island.

I'm thinking a 3-part series: Morning application with that gorgeous Mediterranean light, midday reapplication by the pool (because let's be real, most people forget), and evening skincare routine showing how her skin stayed protected all day.

Liz's audience of 30K travels aspirationally but practically. They save her posts because she shows luxury experiences with realistic prep. When she posts about packing essentials or morning routines, her audience actually follows through — high save rates prove it.

For Black Girl Sunscreen, this isn't just product placement. It's showing your SPF as essential travel gear for women who refuse to choose between adventure and skin protection. Liz's followers are 82% female, ages 25-44, exactly who needs to see sun protection as self-care, not a chore.

Want to see the mood board I put together for this concept?

P.S. Liz is heading to Greece next month — perfect timing to capture this content authentically.

Best,
Mavi