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Hi James,

Playboy's transformation from print legacy to digital lifestyle empire is exactly the kind of bold reinvention story that resonates with my client Elise Neal.

Elise has spent 28+ years evolving in entertainment — from Memphis dance floors to starring in Scream 2 and Logan (which held the R-rated box office record). But here's what makes this interesting for Playboy: she's become the voice of Gen X women who refuse to be invisible.

Her 1.2M followers are 78% female, predominantly 35-54, with serious spending power. These are the women redefining what luxury and lifestyle look like in their prime — not their twilight. Eight NAACP nominations later, Elise represents that "Hollywood Auntie" energy that's driving culture and commerce.

Playboy's lifestyle content around confidence, entrepreneurship, and redefining boundaries? That's exactly what Elise embodies. She's producing, creating, and showing that the most influential consumer demographic isn't who you think it is.

Want to see the audience breakdown and why this demographic shift matters for Playboy's positioning?

Best,
Mavi

P.S. She's heading back to BET's The Black Hamptons this season — perfect timing for a strategic partnership announcement.