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Hey Patricia,

I keep thinking about how Dove champions real beauty in everyday moments — and I have an idea that could really resonate with your audience.

Damaris has this morning routine where she's getting her kids ready for school while also prepping for investor calls. It's chaotic, it's real, and it's exactly when most moms are hardest on themselves. What if we captured that authentic moment?

I'm picturing content where Damaris uses Dove products during those rushed 10 minutes before everyone's out the door — showing how taking care of yourself isn't separate from taking care of your family. It's not about perfection; it's about feeling confident in your own skin while you're building something bigger.

Her audience of ambitious moms (88% female, mostly 25-44) would see themselves in this story. They're juggling businesses and babies, and they need to know that self-care isn't selfish — it's strategic.

This kind of content performs incredibly well for her (11.36% engagement on TikTok), especially when it shows the intersection of motherhood and ambition that Dove already celebrates.

Can we explore this concept further?

Best,
Mavi

P.S. Her audience has 52% overlap with Dove's — these women are already your customers, they just don't know you see them yet.