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Hi Chris,

I keep thinking about how Away tells stories about the journey, not just the destination.

Liz Rich has this incredible way of showing the anticipation of travel — the careful curation of what makes it into the suitcase, the thoughtful packing rituals that turn preparation into part of the experience itself.

I'm picturing a series where Liz takes her followers behind the scenes of packing for different types of trips. Not your typical "what's in my suitcase" content, but something more cinematic. Picture her laying out carefully chosen pieces for a weekend in Joshua Desert, explaining why certain travel essentials earn their place, showing the satisfaction of everything fitting perfectly in her Away carry-on.

It's aspirational without being unattainable — her audience saves her travel posts at a crazy high rate because they see themselves in these moments. They're planning their own adventures and want to pack with the same intention.

This content would live beautifully on her Instagram stories and feed, with longer-form versions on YouTube. Natural integration, genuine storytelling, and it gives Away's audience exactly what they crave — inspiration for their next journey.

Want to explore what this could look like for Away?

P.S. Her spring travel calendar is filling up fast — would love to lock in timing while her best destinations are still available.

Best,
Mavi