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Hi Niyireth,

I was looking at Sunset Hospitality Group's expansion into lifestyle and entrepreneurship spaces, and one creator immediately came to mind.

Damaris Long is a mompreneur who scaled her financial consulting business from six to seven figures in under two years - while raising two kids. Her TikTok has an 11.36% engagement rate (compared to the 1-2% industry standard) because her audience is watching her live the exact life they're working toward.

88% of her followers are women, mostly 25-44, and they're not just scrolling - they're building businesses, making investment decisions, and choosing where to spend their elevated lifestyle budgets. These are the ambitious moms who book luxury experiences as rewards for hitting business milestones.

What makes this interesting for Sunset Hospitality Group is that Damaris doesn't just talk about success - she shows what celebrating it looks like. Her content seamlessly blends business wins with family moments and premium lifestyle choices.

Would you like me to send over her audience breakdown and some recent content examples?

Best,
Mavi

P.S. She's heading into Q4 planning next week - perfect timing for holiday campaign discussions.