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Hi Irina,

I was browsing Al Tayer's Dubai properties and noticed how beautifully you've positioned luxury retail as part of the travel experience itself — Harvey Nichols Dubai feels like a destination, not just a store.

This caught my attention because one of my talents, Liz Rich, creates exactly this kind of content. She's a travel and beauty creator who shows her 30K engaged followers how luxury experiences integrate into real life. When Liz travels, she doesn't just show the hotel — she shows the entire lifestyle ecosystem, including where she shops for beauty essentials and discovers new brands.

What makes this interesting for Al Tayer is that 72% of her audience is US-based women aged 25-44 who actively travel and have disposable income. These are exactly the customers who become repeat visitors to your Dubai locations and discover your brand portfolio through travel.

Liz recently worked with L'Oréal and Olaplex, but her sweet spot is showing how premium brands fit into aspirational travel moments. Her audience saves her destination and beauty recommendations at incredibly high rates.

I'd love to send over her audience breakdown and some recent travel content examples — I think you'll see the connection immediately.

Best,
Mavi

P.S. She's planning her next Dubai trip for early 2024, so timing could work perfectly.