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Hey Alix,

I was browsing Smallable's curated collections and noticed how you've mastered that sweet spot between accessible luxury and thoughtful curation — especially in your travel and lifestyle sections. That aesthetic intelligence caught my attention because it mirrors exactly what Liz Rich has built with her audience.

Liz is a travel and lifestyle creator I manage who's turned her 30K Instagram following into a trusted destination for aspirational-yet-attainable travel experiences. She's not your typical "look at my vacation" creator — she's a licensed hair colorist and entrepreneur who shows her audience how to invest in experiences and self-care as lifestyle choices, not splurges.

What makes this interesting for Smallable is that 68% of her audience overlaps with your customer base, and her content consistently drives high save rates because people actually trust her recommendations. She has this unique way of showcasing products in real travel settings that feels authentic rather than forced.

Her audience is primarily women 25-44 in the US who value quality and experiences over mass-market appeal — which seems like exactly who's shopping your curated collections.

Want me to send over her audience data and some recent campaign examples?

Best,
Mavi

P.S. She's planning content around holiday travel essentials next month if timing matters.