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Hey Contact,

Following up on my email about Rob Rich and Oral-B.

His latest dance routine just hit 2.8M views in 48 hours, and I noticed something interesting in the comments — tons of people asking about his self-care routines beyond just fitness. His audience is clearly hungry for wellness content that goes deeper than workouts.

With 65% of his followers being women aged 18-34 (prime Oral-B demographic), there's a real opportunity to show how oral health fits into an active, confident lifestyle.

Would love to get 15 minutes on your calendar this week to walk through some specific activation ideas.

Best,
Mavi

P.S. His engagement is 3x higher than typical fitness creators right now — perfect timing to jump in.