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Hi Kaitlin,

I was looking at Holt Renfrew's travel edit and noticed how you're positioning luxury as something that travels with you — not just stays in the closet. That's exactly what my client Liz Rich shows her 30K followers every day.

Liz is a hair artist turned travel creator who built her audience around one simple idea: luxury is in the details, whether she's color-correcting in her LA studio or exploring Tulum. Her followers save her travel posts at twice the rate of typical lifestyle content because she shows them how to actually live these experiences.

What caught my attention is your audience overlap — 68% of her followers already engage with Holt Renfrew content. These are women 25-44 who see travel as self-investment, not indulgence. When Liz features a destination, she's really showing them how to show up as their best selves anywhere in the world.

Her content integrates products naturally into real travel moments — the kind that make your customers think "I need that for my next trip" rather than feeling sold to.

Would love to send over her audience breakdown and some recent campaign examples that drove actual sales for luxury brands.

Best,
Mavi

P.S. Her Q1 calendar is filling up with destination partnerships — happy to chat this week if the timing works.