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Hey Kendra,

I keep thinking about how Savage X Fenty celebrates real women living full lives — not just posing in perfect lighting.

Damaris has this authentic morning routine content that would be perfect for your brand. Picture this: she's getting ready for a client call while her kids are getting breakfast ready. She puts on one of your wireless bras under her blazer, talking about how she needs pieces that work from boardroom to playground.

The content wouldn't be about the product — it would be about her reality. "This is what confidence looks like when you're building a seven-figure business and packing school lunches." Her TikTok audience (11.36% engagement) connects with this exact energy.

What makes this powerful for Savage X Fenty is that Damaris represents your customer who's often overlooked — the ambitious mom who wants to feel supported and confident while juggling everything. Her 88% female audience of primarily 25-44 year olds are your core demographic.

Want to see her morning routine content style? I can send examples of how she naturally integrates products into her real day.

Mavi

P.S. She's filming content this week for a business conference — perfect timing to capture that confidence energy you're known for.