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Hi Amanda,

Following up on Damaris Long — I wanted to share something that caught my attention this week.

Her latest TikTok about "luxury on a mom budget" hit 15K views with over 200 comments from women asking for specific product recommendations. The engagement wasn't just likes — it was actual purchasing intent from millennial moms with disposable income.

This is exactly the audience L'Oréal needs to reach: women who see premium beauty as an investment in themselves, not an indulgence they feel guilty about.

Worth a 15-minute call to discuss how Damaris could authentically integrate L'Oréal into her morning routine content?

Best,
Mavi

P.S. Her audience spikes every Tuesday when she posts business content — perfect timing for a beauty routine tie-in.