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Hey Patricia,

I've been thinking about how Dove's "real beauty" message could come alive in travel content — and Liz has the perfect setup for it.

Picture this: "Getting Ready in Santorini" series where Liz shows her actual morning routine using Dove products in a gorgeous villa bathroom, then transitions to exploring the island. No perfect lighting or staged setups — just real moments of self-care while traveling.

Liz's audience saves her travel content religiously, especially when she shows behind-the-scenes getting-ready moments. They're women 25-44 who travel and want to feel confident without the fuss.

The authenticity angle writes itself: Dove products that actually work when you're dealing with different water, humidity, and rushed mornings in beautiful places. It's aspirational but relatable — exactly what Dove's been moving toward.

Want to see a treatment for this concept?

Best,
Mavi

P.S. Liz is planning her next big trip in February — perfect timing to capture this content series.