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Hi Evelien,

I brainstormed a content concept for HelloFresh x Herman Dolce:

"How I Actually Manage My Money" — Herman Dolce walks through their real financial setup with HelloFresh as the tool they rely on. Finance audiences are high-intent — when they see a trusted creator use a product, they sign up.

Here's why this works for HelloFresh: Herman Dolce's audience doesn't just watch — they act. Herman Dolce brings real credibility: top finance content creator, and $100m in funding delivered. Combined with 52% audience overlap, this is the kind of content that moves product, not just impressions.

15 minutes to walk through the concept and the data?

Best,
Mavi