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Hi Rachel,

Liz just got back from Tokyo and I keep thinking about how her business travel content could be exactly what American Express needs right now.

Picture this: "The Amex Entrepreneur's Travel Guide" — a 5-part series where Liz documents how she maximizes business trips. Episode 1 shows her using Amex benefits to upgrade her flight to Tokyo for a beauty industry conference. Episode 2 is her finding that perfect co-working space in Shibuya using Amex merchant network. Episode 3 covers the client dinner that almost didn't happen (but Amex concierge saved the day).

Liz's audience is 70% women ages 25-44, and 40% are entrepreneurs or in management roles. They're not just watching for the travel inspiration — they're taking notes on how she runs her business while traveling. When she shows how Amex makes her Tokyo trip seamless, they see themselves doing the same.

This isn't lifestyle content with a card mention thrown in. It's business travel education that positions Amex as the entrepreneur's essential tool.

Can we discuss what this series would look like for your Q1 priorities?

Best,
Mavi

P.S. Liz is planning her next business trip to London in February — perfect timing to capture this content fresh.