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Hi Jordan,

Quick follow-up to my note about Krystal — just saw JCPenney's Q3 report and her athleisure collections outperformed projections by 23%.

What caught my eye: her audience has 52% overlap with Alo's customer base, and her recent "desk-to-dinner" styling content (featuring activewear as foundational pieces) drove her highest save rates this quarter.

Krystal's been designing for women who want to feel powerful in what they wear for two decades. That's exactly the mindset Alo cultivates.

Worth a 15-minute call to explore?

Best,
Mavi

P.S. Her holiday styling series launches next week — perfect timing for Alo's winter campaign.