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Hi Hiromi,

I've been following Marc Jacobs' recent campaigns and love how you're celebrating individuality and self-expression — especially that "The Marc Jacobs" campaign energy.

I manage Rob Rich, a dance and fitness creator who's built one of TikTok's largest dance fitness communities (866K followers). What makes Rob special isn't just his reach — it's how he makes movement feel accessible and joyful, not intimidating.

Here's why this pairing clicked for me: Rob's audience is 65% female, 25-34 primarily, and they don't just watch his content — they participate. His dance fitness challenges get people moving in Marc Jacobs pieces, creating authentic lifestyle content that shows your clothes in motion, not just posed.

Rob's worked with luxury hotels and wellness brands, but I see an opportunity for Marc Jacobs to own the "fashion that moves with you" space. His community saves and shares at rates that consistently beat category benchmarks because they see his content as inspiration, not just entertainment.

Would you like to see his detailed audience breakdown and some examples of how he's elevated other fashion partnerships?

Best,
Mavi

P.S. Rob's planning his spring content calendar next week — perfect timing if Marc Jacobs wants to be part of the dance fitness wave he's creating.