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Hi Monica,

I keep thinking about how Damaris could create something really authentic for Target that shows the reality of being a mom and a business owner.

Picture this: "The Strategic Target Run" - Damaris takes her followers through her actual Target trip, but she's shopping with intention. Business supplies for her home office setup, snacks for client calls, organizational tools that keep her family and business running, plus those little luxury finds that make the everyday feel special.

She'd break down her shopping strategy - how she budgets for both business needs and family wants, why certain products solve real problems in her dual life, and how she finds affordable versions of higher-end items. The content writes itself because it's literally what she's already doing.

This hits Target's sweet spot - showing how your stores serve the modern mom who's also building an empire. Her audience is 88% female, primarily 25-44, and they're watching because they see their own juggling act in her content.

The 11.36% engagement on TikTok tells me her audience trusts her recommendations. They want to know how she makes it all work, and Target is already part of that equation.

Could we set up a call this week to discuss bringing this concept to life?

P.S. Her next Target run is happening this weekend - perfect timing if you want to move quickly on this.

Best,
Mavi