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Hi Nisha,

Following up on my note about Rob Rich — his latest dance fitness routine just crossed 12 million views and sparked a wave of user-generated content with people recreating his moves in GIVENCHY pieces.

What caught my attention is how his audience naturally gravitates toward elevated fashion when they film themselves dancing. 65% are women 18-34 who view movement as self-expression, not just exercise.

GIVENCHY's new campaign aesthetic around confident movement would translate beautifully through Rob's lens — think luxury athleisure meets high fashion in motion.

Worth a quick call this week?

P.S. His Q1 content calendar opens next week, and luxury fashion slots fill first.

Best,
Mavi