Email Preview

Hi Missy,

I was browsing Harvey Nichols' wellness edit online and noticed how thoughtfully you curate brands that make self-care feel luxurious, not like work. That philosophy reminded me immediately of Rob Rich.

Rob runs one of the world's most respected dance companies and has built the largest dance fitness community on TikTok — 866K followers who genuinely see fitness as joy, not punishment. His audience is 65% women, ages 18-34, with significant UK presence, and they're obsessed with his approach: making movement accessible and fun without the intimidating gym culture.

What caught my attention is the 71% overlap between Rob's audience and Harvey Nichols shoppers. These are people who invest in premium wellness experiences and see fitness as part of their lifestyle, not a chore.

Rob's content consistently hits 5M+ views because he proves you don't need expensive equipment to feel amazing — just the right energy. For Harvey Nichols, that translates to authentic content around your wellness collections that doesn't feel like traditional fitness marketing.

I'd love to send over his audience breakdown and some campaign concepts.

Best,
Mavi

P.S. His next content series launches in two weeks — perfect timing if you're planning any spring wellness campaigns.