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Hi Zara,

Quick follow up on Damaris — her latest TikTok about "luxury mom essentials" hit 15K views in 48 hours. That's her audience actively seeking premium lifestyle content.

PrettyLittleThing's elevated collections would fit perfectly into her "mom boss" content pillars, especially with 88% female followers who are millennial mothers building businesses.

Worth a 15-minute call this week to discuss?

Best,
Mavi

P.S. Her engagement rates are climbing as we head into Q4 — perfect timing for holiday campaigns.