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Hi Lauren,

I noticed how Sephora's recent campaigns focus on real stories behind the beauty routine — like the "We Belong to Something Beautiful" series that shows makeup as part of people's actual lives, not just product shots.

That's exactly what my client Cameo Sherrell does naturally. She's a working actress (recurring role on The Haves and the Have Nots) who creates beauty content around her real moments — getting ready for auditions, Sunday self-care rituals, finding confidence between takes.

What makes Cameo different is how she bridges entertainment credibility with authentic beauty storytelling. Her TikTok has a 4.38% engagement rate because her audience trusts her take on products that actually work in her daily routine as a performing artist.

Sephora's commitment to celebrating Black beauty and diverse voices aligns perfectly with Cameo's platform. She's already worked with Delta and Bud Light on lifestyle campaigns, but beauty partnerships let her tell the deeper story about self-care as empowerment — something her 85% female, predominantly millennial audience actively engages with.

I'd love to send over her audience demographics and some campaign concepts that could work beautifully for Sephora's storytelling approach.

Would you be interested in learning more?

Best,
Mavi

P.S. Her audience overlap with Sephora's customer base is 47% — that's genuine brand affinity, not just numbers.