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Hi Betty,

I was looking at Reebok's recent campaigns celebrating authentic fitness journeys, and it struck me how perfectly Elise Neal's story aligns with what you're building.

Elise started as a dancer in Memphis at six years old, earned a full scholarship to University of the Arts, and has spent 28+ years proving that fitness and performance are lifelong commitments. She's not just talking about staying active — she's living it on screen in major films like Logan ($400M worldwide) and Scream 2, plus her current BET series The Black Hamptons.

What makes this compelling for Reebok is her audience: 1.1M followers, 78% female, heavily concentrated in the 35-54 age group — exactly the demographic that has serious spending power and views fitness as lifestyle, not trend. These are women who invest in quality gear that performs.

Elise embodies that "Hollywood Auntie" energy that resonates so powerfully with Gen X women. When she talks about staying strong and active in her career, her audience listens because they see themselves in her journey.

I'd love to send over her audience breakdown and some campaign concepts that could showcase how Reebok supports women who've been putting in the work for decades.

When's a good time to connect this week?

Best,
Mavi

P.S. She's filming two major projects back-to-back right now — perfect timing to capture that authentic workout content.