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Hi Gildie,

I've been thinking about Marriott Bonvoy's business travel audience and had an idea that could be perfect for Herman.

Picture this: "The Executive's Financial Playbook" — a 4-part video series filmed in different Marriott properties. Each episode covers money moves successful business travelers make: optimizing business credit, expense strategies, investment fundamentals, and building wealth while traveling.

Herman would film in spaces like the executive lounge or business center, naturally showcasing Marriott's business amenities while delivering his signature financial education. His audience is 65% professionals aged 25-44 — exactly who Marriott wants as loyal business travelers.

The content works because it positions Marriott as where successful people stay AND learn. Herman's helped entrepreneurs secure over $100M in funding, so when he talks money strategy from a Marriott property, it carries weight.

This isn't just travel content with financial tips thrown in — it's financial education that happens to showcase why Marriott understands the business traveler mindset.

Interested in seeing a treatment for the series?

Best,
Mavi

P.S. Herman's planning Q1 content calendar next week — perfect timing to lock this in.