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Hi Chris,

I brainstormed a content concept for Away x Krystal Ellis-Kendrick:

"A Day With Krystal Ellis-Kendrick ft. Away" — a day-in-the-life vlog where your product shows up naturally. Lifestyle content feels authentic because the audience is already invested in following this person's daily life.

Here's why this works for Away: Krystal Ellis-Kendrick's audience doesn't just watch — they act. Krystal Ellis-Kendrick brings real credibility: established fashion authority with a loyal instagram following of 16k+, and known for curating luxury looks that are accessible and aspirational. Combined with 52% audience overlap, this is the kind of content that moves product, not just impressions.

15 minutes to walk through the concept and the data?

Best,
Mavi