Rob's dance fitness content just hit 2M views in 48 hours - Outreach

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Rob Rich → BET (Black Entertainment Television)

Darnell Robinson <darnell.robinson@bet.com>

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Sent: 2026-04-17T16:01

C-Tier · 45.6

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Rob's dance fitness content just hit 2M views in 48 hours

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Hi Darnell,

I know you're swamped, but wanted to share a quick update after my email Monday.

Rob's latest dance fitness routine just exploded — 2M views in 48 hours, with comments flooding in asking for the full workout series. His TikTok community is literally creating their own challenge versions.

With BET's focus on celebrating Black culture and wellness, Rob's ability to get people moving while showcasing dance rooted in our community feels like perfect timing.

Could we grab 15 minutes this week to explore what a fitness content series might look like for BET+?

Best,
Mavi

P.S. His engagement rate on that video was 3x higher than his usual content — audiences are clearly hungry for this type of wellness programming.