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Hi Jenna,

Herman just told me about his upcoming content series on "business expenses entrepreneurs actually overlook" — and vision insurance for remote teams came up as a massive blindspot.

He's planning an episode breaking down how founders can offer Warby Parker's benefits to employees without the traditional corporate structure. The angle: most of his 207K followers are building businesses but don't know they can access the same eyewear benefits as big companies.

We're thinking a "day in the life" format where Herman walks through setting up vision benefits for his own team, then transitions into actionable steps his audience can take. Very tactical, very Herman — no fluff about "taking care of your people" without showing exactly how.

His audience skews 25-44, heavily entrepreneurial, and 55% are actively building businesses. Perfect timing since many are probably staring at screens 12 hours a day without proper eyewear.

Want to see the content outline? We're filming next week.

Talk soon,
Mavi

P.S. His last business expense breakdown hit 2.1M views and drove actual sign-ups for the tools he mentioned.