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Hi Caitlin,

I noticed Vogue's recent push into digital-first content that bridges high fashion with accessible style advice — exactly what readers want from the brand they trust most.

I manage Krystal Ellis-Kendrick, and her story feels tailor-made for Vogue's audience. She's the Director of Design at JCPenney with 20 years in global retail, but here's what makes her different: her designs have driven over $600 million in sales across Nordstrom, Macy's, and other major retailers. She knows what actually sells, not just what looks good on a runway.

On her platforms, Krystal translates that commercial expertise into content that empowers women to elevate their style with intention. Her audience saves her posts as style references — they're shopping her looks, not just admiring them. We have 64% audience overlap with Vogue's readership, women aged 25-44 who want luxury that feels attainable.

Would you be interested in seeing her audience breakdown and some recent content examples? I think there's a natural fit for styled editorials or trend forecasting pieces that showcase real industry authority.

Best,
Mavi

P.S. Her youth fashion camp just wrapped its third year — the mentorship angle could add another compelling layer to any collaboration.