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Damaris Long Vogue

Caitlin <caitlin.mills@condenast.co.uk>

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The CEO mom your readers are looking for
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Hi Caitlin,

I noticed Vogue's recent focus on the "new generation of female entrepreneurs" — especially the stories about women building empires while redefining what success looks like on their own terms.

I manage Damaris Long, a mompreneur who scaled her financial education company from six to seven figures in under two years while raising two kids. She's not the typical "hustle culture" entrepreneur — she's the Penn State grad who left corporate to build something sustainable, showing her 6,600 followers how ambition and motherhood actually fuel each other.

What makes her story perfect for Vogue is how she represents this shift in entrepreneurship. Her audience is 75% millennial and Gen X women, mostly in the US, who see business ownership as part of their identity — not separate from being a mother or wanting nice things. Her 11.36% TikTok engagement rate shows these women are hungry for real stories, not just highlight reels.

I think there's a compelling feature story here about the modern mompreneur — someone your readers would actually want to follow and learn from.

Could I send over her audience breakdown and some recent content examples?

Best,
Mavi