Outreach Email
Liz Rich → Fenty Beauty
Jasmine Washington <jasmine.washington@fentybeauty.com>
Status
sent
Step 2
Sent: 2026-04-17T16:00
C-Tier · 50.5
Subject
Liz's travel content driving 3.2x saves vs beauty posts
Hi Jasmine, Quick follow-up on Liz Rich — I noticed something interesting in her recent analytics. Her travel beauty content (makeup tutorials shot in destinations like Tulum and Nashville) is getting 3.2x the save rate compared to studio beauty posts. Her audience clearly craves that aspirational, real-world application of beauty. With Fenty's focus on beauty for every lifestyle, Liz's travel-meets-beauty approach could showcase how your products perform from LA studios to tropical humidity to city nights. Worth a quick chat this week? Mavi P.S. She's planning content in Miami next month — perfect timing for summer campaign planning.