Rob's TikTok just hit 2M views (Marriott timing) - Outreach

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Rob Rich → Marriott Bonvoy

Antonina <antonina.simoshina@marriott.com>

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Rob's TikTok just hit 2M views (Marriott timing)

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Hi Antonina,

Following up on my note about Rob Rich — his latest dance fitness video just crossed 2 million views on TikTok, with comments flooding in about working out while traveling.

Perfect timing as Marriott rolls out those new fitness amenities. Rob's audience is 65% US-based millennials who travel frequently for both business and leisure.

Would love to discuss how Rob could showcase Marriott's wellness offerings through his signature dance fitness content.

Best,
Mavi

P.S. His engagement rate is 3x higher than typical fitness creators — that's the power of making wellness accessible.