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Hi Emma,

It's been a while since we connected about Charlotte Tilbury x Krystal Ellis-Kendrick, and I wanted to circle back because a few things have changed.

Krystal Ellis-Kendrick just crossed 21K followers and is sitting at 5.2% engagement — the audience keeps growing and the numbers keep improving. Smaller audience, bigger impact: Krystal Ellis-Kendrick's 21,131 followers convert at rates that make macro-influencer numbers look inflated. In fashion, that kind of trust-based audience is exactly what drives purchases.

If the timing is better now, I'd love to revisit the conversation. Same offer as before: I'll send the audience overlap data so you can see the fit for yourself.

Worth another look?

Best,
Mavi