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Hi Yin,

Fendi's FF Reloaded campaign caught my eye — the way you're bringing that iconic monogram into movement and modern culture feels like exactly what luxury should be doing right now.

I manage Rob Rich, who's built something really unique in the dance fitness space. His TikTok community of 866K isn't just watching — they're moving. When he drops a dance fitness routine, it becomes a challenge that spreads across the platform.

What makes Rob different is his background. He founded a world-renowned dance company, appeared in films, and worked with luxury hotels. He understands how to present movement as aspirational, not just functional. His audience skews 65% female, ages 18-34, with strong spending power.

For Fendi, I see Rob creating content that positions your pieces as part of an elevated lifestyle — not gym wear, but luxury that moves with confidence. Think dance tutorials in Fendi that his community actually recreates, making your brand part of their daily movement practice.

Can I send over his audience breakdown and some examples of how he's worked with premium brands?

Best,
Mavi

P.S. His last luxury collaboration drove 2.3M impressions in the first week — timing could be perfect for your Q1 activations.