Herman's wellness-finance crossover hitting different - Outreach

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Herman Dolce → Alo Yoga

Jordan Peters <jordan.peters@aloyoga.com>

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Herman's wellness-finance crossover hitting different

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Hi Jordan,

Following up on Herman Dolce — something clicked after I sent that email.

His audience is 45% female, and I keep seeing comments on his posts about "financial wellness" and "stress-free money management." These aren't typical finance bros — they're people who care about their whole life, not just their portfolio.

Alo's wellness positioning could be the perfect bridge. Herman just dropped a post about "money mindset meditation" that hit 85K views in 48 hours.

Worth a quick call to explore how financial wellness fits into Alo's 2025 content strategy?

Best,
Mavi