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Hi Marketing,

Following up on my note about Liz Rich — her recent "5-minute glow routine in my LA apartment" video just hit 15K saves on Instagram in 48 hours.

Her audience is clearly hungry for clean, effortless skincare content that fits into busy lifestyles. The comments are full of women asking for specific product recommendations.

Glow Skincare's clean ingredient story would resonate perfectly with her beauty-meets-wellness approach, especially with 82% of her followers being women aged 25-44 who invest in premium self-care.

Want to chat about a partnership while her skincare content is having this moment?

Best,
Mavi