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Hi Darnell,

Following up on my note about Damaris Long — her latest "Business Mom Morning Routine" TikTok just crossed 847K views with thousands of comments from Black women entrepreneurs saying "I needed to see this."

With 52% audience overlap between her community and BET's viewers, she's already speaking to your exact demographic — ambitious Black women who are building businesses while raising families.

This kind of authentic connection with millennial Black mothers is exactly what BET needs for your upcoming content initiatives.

Worth a 15-minute call this week?

P.S. Her engagement is spiking right now — perfect timing to lock in a partnership before her rates increase.

Best,
Mavi