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Hi Betty,

I noticed Reebok's latest campaign celebrating women who refuse to choose between motherhood and their ambitions. That message hits perfectly with what I'm seeing from one of our creators.

Meet Damaris Long — she's scaled her financial consulting business from six to seven figures in under two years while raising two kids. Her TikTok has an 11.36% engagement rate because millennial moms see their own struggles and wins in her story. These aren't just fitness enthusiasts — they're business owners, investors, and decision-makers who happen to also be mothers.

What makes this interesting for Reebok is that 88% of Damaris' audience are women aged 25-44 who are actively building something while managing family life. They're not just buying workout gear — they're investing in brands that understand their dual identity as both mom and boss.

Damaris naturally integrates premium products into her real routine, showing how she maintains her edge whether she's in a board meeting or chasing toddlers. Her audience trusts her recommendations because they follow her actual journey, not a highlight reel.

I'd love to send over her audience breakdown and some content examples that show why this demographic is perfect for Reebok's evolution.

Interested in taking a look?

Best,
Mavi

P.S. Her Q4 content calendar is filling up fast — January would be perfect timing for New Year fitness goals with a business twist.