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Hi Nisha,

I've been following GIVENCHY's recent campaign work, especially how you're positioning the brand beyond traditional fashion into lifestyle moments that feel effortlessly elevated. That aesthetic philosophy is exactly what Liz Rich embodies.

Liz is a travel and beauty creator based in LA who's built her 30K Instagram following around aspirational yet accessible luxury experiences. What makes her different from typical travel influencers is her background as a professional hair colorist who's worked with celebrities like Gabrielle Union-Wade and Tamar Braxton. She understands luxury from the inside out.

Her audience — 82% women, primarily 25-44 — saves her content at an unusually high rate because they trust her eye for quality. When Liz features a product during her travels to places like Paris or Milan, it doesn't feel like an ad. It feels like discovering something beautiful through a friend who has impeccable taste.

GIVENCHY's heritage of Parisian sophistication would translate beautifully through Liz's lens, whether she's getting ready for dinner in Rome or packing beauty essentials for a weekend in Napa. Her entrepreneurship content also resonates with women who invest in experiences and themselves.

I'd love to send you her audience breakdown and some recent campaign examples that show how seamlessly she integrates luxury brands into her travel stories.

Best,
Mavi

P.S. Her next big trip is planned for early spring — perfect timing if GIVENCHY wants to own that luxury travel moment.