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Hi Holly,

I've been following Bloch's commitment to supporting real dancers and movement artists, not just selling shoes. That authentic approach to dance culture is exactly why Rob Rich would be perfect for Bloch.

Rob built one of the largest dance fitness communities on TikTok (866K followers) by making movement accessible to everyone — from studio dancers to people getting their first taste of rhythm in their living rooms. His viral dance fitness content regularly hits 5M+ views because he strips away the intimidation factor that keeps people from moving.

What makes this interesting for Bloch is Rob's audience: 65% female, ages 18-34, actively seeking ways to incorporate more movement into their lives. These aren't just viewers — they're participants who try his routines and buy the gear that helps them feel confident moving.

Rob's community trusts his recommendations because he's not just a content creator — he's a working choreographer and company founder who understands what dancers actually need. When he features products, his audience sees it as a professional endorsement.

I'd love to send over his audience breakdown and some recent campaign examples that show how naturally he integrates product partnerships into his movement content.

Interested in seeing the data?

Best,
Mavi

P.S. Rob's launching a new dance fitness series next month that would be perfect timing for a Bloch collaboration.