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Hey Alix,

Smallable's approach to curating lifestyle products that bring families together really caught my attention — especially how you showcase movement and play as part of daily life, not just special occasions.

I manage Rob Rich, who's built one of TikTok's largest dance fitness communities (866K followers) by making movement accessible and joyful for everyone. His content consistently hits 5M+ views because he proves you don't need a gym membership or fancy equipment — just the right energy and a bit of space.

What's interesting is 71% of Rob's audience overlaps with Smallable's customer base — families who value wellness, creativity, and products that enhance their lifestyle. Rob's audience is 65% female, ages 18-44, exactly the demographic shopping for thoughtful home and family products.

Rob's dance fitness challenges naturally integrate lifestyle elements — showing how movement fits into real homes with real families. For Smallable, this could mean authentic content that positions your curated products as part of an active, joyful lifestyle.

Want to see his audience breakdown and how his content performs?

Best,
Mavi

P.S. His next campaign launches in two weeks — perfect timing if this resonates.