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Hi Alexa,

Following up on my note about Rob Rich — his latest dance fitness routine just crossed 2.4M views in 48 hours, with thousands of comments asking for the full workout breakdown.

What caught my attention: 67% of the engagement is coming from the exact demographic Gymshark dominates (18-34), and they're specifically asking about his gear. His ability to turn passive viewers into active participants is exactly what makes him different from typical fitness creators.

Worth a quick call this week to explore?

Best,
Mavi