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Hey Aisha,

I keep thinking about how Black Girl Sunscreen isn't just about protection — it's about empowering people to live fully in their skin.

Rob's built something unique: a community where 865k people on TikTok actually dance along instead of just watching. His "30 Days of Movement" challenges regularly get thousands of user-generated videos.

Here's what I'm picturing: Rob creates a "Glow & Go" summer dance series — short, energizing routines you can do anywhere. Each video starts with him applying Black Girl Sunscreen (because real movement happens outside), then breaks down simple moves that make you sweat.

The magic happens when his audience posts their own versions, tagging friends to join. We're talking thousands of videos of people dancing in parks, on beaches, in their backyards — all while normalizing daily sun protection as part of an active lifestyle.

His audience is 65% women, 38% aged 25-34 — exactly who needs to see sunscreen as self-care, not a chore. And when Rob talks wellness, his community listens. His last fitness challenge generated 2.3M views and 45k saves.

Want to see how we make this summer about movement AND protection?

Best,
Mavi

P.S. Summer's coming fast — the sooner we start, the bigger the movement becomes.