Email Preview

Hi Mana,

The way Valentino captured Rome in your recent campaign—that blend of timeless elegance against authentic Italian backdrops—caught my attention because it mirrors exactly how Liz Rich approaches travel content.

Liz is a travel and lifestyle creator who's built 30K followers by showcasing luxury destinations through an effortless, aspirational lens. What makes her different is her background as a celebrity hair artist (she's worked with Gabrielle Union-Wade and Tamar Braxton) combined with her business degree from Hampton—she creates travel content that feels both glamorous and grounded.

Her audience is 72% US-based women, ages 25-44, who save her destination posts at unusually high rates. They're not just consuming travel content—they're planning actual trips based on her recommendations.

I see a natural fit between Valentino's Italian heritage and Liz's upcoming Europe travel series. Her audience has 68% overlap with luxury fashion consumers, and they trust her taste in both destinations and the brands she features.

Would you like me to send over her audience breakdown and recent Italy content examples?

Best,
Mavi

P.S. She's finalizing her Rome itinerary next week—perfect timing if this resonates.