Email Preview

Hi Olivia,

I've been thinking about how Rob's dance fitness philosophy aligns perfectly with Lululemon's "movement for every body" message.

Here's a specific concept: "The Mirror Movement" — a 30-day content series where Rob teaches accessible dance fitness routines that can be done in small spaces, wearing Lululemon's Wunder Train collection. Each video would feature a different mirror location (bathroom mirror, bedroom mirror, studio mirror) showing that fitness happens everywhere, not just in gyms.

The genius is in Rob's teaching style — he breaks down complex choreography into simple movements that make fitness feel achievable. His audience saves and shares his tutorials at 3x the category average because they actually follow along.

With 65% female audience aged 18-34 and 52% overlap with Lululemon's customer base, this would reach exactly who you're targeting. Plus Rob's authentic approach to wellness matches Lululemon's community-first values.

The series would live across his TikTok (865K) and Instagram, with behind-the-scenes content showing the real preparation and practice that goes into making movement look effortless.

Want to discuss how this could work for Lululemon's Q1 campaign?

Best,
Mavi

P.S. Rob's currently planning his 2025 content calendar — would love to lock in partnership timing soon.