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Hi Kayla,

I've been thinking about how Krystal could create something unique for Alo that your audience hasn't seen before.

Picture this: "Board Room to Barre" — a content series where Krystal styles Alo pieces for the modern professional woman who moves between high-stakes meetings and her wellness routine. Think blazer over Alo sports bra for client calls, then transition shots showing how she switches to full activewear for her evening workout.

Krystal's 20 years designing for retailers like Nordstrom and her current role as Design Director at JCPenney means she understands how women actually get dressed — and more importantly, how they want to feel in their clothes. Her audience saves her styling posts as references because she makes luxury accessible and confidence attainable.

The content would show Alo as the foundational piece in a powerful woman's wardrobe, not just gym clothes. Her audience of professional women 25-45 would see exactly how to incorporate Alo into their elevated lifestyle.

Can we set up 15 minutes to walk through the full concept?

Best,
Mavi

P.S. This series would launch perfectly with your spring collection — professional women are planning their warm-weather wardrobes now.