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Hi Jordan,

I've been watching how Alo's "mindful movement" messaging resonates with ambitious women, and I have a specific content concept that would be perfect for Damaris.

Picture this: "5am CEO Morning Routine" — Damaris in her Alo set, showing the quiet moments before her kids wake up. Making coffee in Alo joggers, stretching in the living room, journaling her business goals, then transitioning into her workout. The hook writes itself: "How I built a 7-figure business starting at 5am."

This isn't another generic "get ready with me." It's showing Alo's core customer — the woman who prioritizes herself so she can show up for everything else. Damaris represents exactly who's buying your premium activewear: successful women who invest in quality pieces that work from boardroom to playground.

Her 11.36% TikTok engagement rate in the mompreneur space means this content would actually be seen and saved by women who have the disposable income to choose Alo over cheaper alternatives.

Want to see the full creative brief?

P.S. Her audience is already asking about her morning routine — this would give them (and Alo) exactly what they want.

Best,
Mavi