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Hi Maya,

Following up on my note about Liz Rich — wanted to catch you before her new LA travel series drops next week.

She's documenting hidden workout spots across the city (hiking trails, outdoor fitness classes, beach runs) and her audience saves these location posts at 3x her usual rate. Perfect timing for Nike's spring campaign push.

The series already has brands asking to jump in, but I'm holding Nike's spot through Friday.

Worth a quick call this week?

Best,
Mavi

P.S. Her last fitness-travel post hit 15K saves in 48 hours — that's the kind of discovery content Nike's audience craves.